This is where they will want to read about the following: An online profile is the first thing that parents (and students) will look up when considering you for the job.

The cardinal rule of advertising is that you must be consistent in your messaging everywhere. Create a striking (but not garish) online profile – people will Google you! But it is important you know your ONE differentiating factor as a tutorĢ. It could be your teaching style or your breadth of knowledge. This is called USP or the unique selling point. Your ONE special skill/advantage/method/experience that is unique to you.Any rewards or recognitions that might be relevant in adding to your credibility.This will help you advertise only the most relevant and impactful of your qualifications

Your qualifications that bolster your claims on the subject.But you must stick to one to three subjects (at most) rather than trying to become a generalist Your subject area of expertise – what subjects would you teach? It could be anything from mathematics to the piano.Here are 3 things that you must know clearly before you even start advertising yourself as a tutor: Don’t consider tutoring as a side hustle, treat this as your core business.

They also have a very clear set of offerings they bring to the table.Īs a private tutor, you must also know your end goals and value proposition with the utmost clarity. Have a well-defined and unique value proposition – know your USP!Įvery successful business person has a clear set of goals they want to accomplish. If you’re a newbie at tutoring or even if you’re a seasoned tutor wishing to reinvent themselves and get known, here are some quick fixes: 1. Also Read: Make Money as a private tutor: Here’s how While it may be the most effective form of marketing, there is a lot more that goes into making someone ‘the-sought-after’ tutor. Throwing in a newspaper advertisement or posting in online classifieds is at the most what most tutors think of as plausible advertising means. But, it’s often assumed that a private tutor’s only real means to popularity is word-of-mouth. The importance of advertising is intuitive in retail businesses and in the popular fields of art and sports.

It enabled sellers to effectively compete with one another for the attention of buyers. In fact, according to research, even in Ancient Egypt, advertising served a critical purpose in the business world. And no business is ever successful without smart advertising. If you’re a private tutor or are planning to start as one, remember that tutoring is a serious business.

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